ARR Method

®

Every month, ubiMaster is leaving between €5,000 and €40,000 on potential earnings behind.

Every month, Ubimaster is leaving between

€5,000 and

€40,000 on potential earnings behind.

ARR Growth System

8 weeks

100% Remote

Ubimaster is at a pivotal moment. You have a strong product, real value proven in large organizations, and a commercial model that works exceptionally well when activated through direct relationships and outbound. That foundation is a strength—but also a limitation.

Today, your website does not reflect the level of your product. SEO has just started, and there is no digital system capable of turning the interest you generate—whether through events, referrals, or direct searches—into real commercial conversations. In other words: there is value, there is latent demand, but no digital mechanism built to capture it.

This is a problem, but also a strategic opportunity: you're in the perfect position to build the digital foundation before scaling acquisition efforts. Most companies react too late, once they’ve already invested months into SEO or campaigns with no return. You have the advantage of doing it right from the beginning.

The goal of this proposal is not to redesign your website.
It’s to create the system that will ensure every present and future action—SEO, content, partnerships, branding, events, and outbound—has return, traceability, and direction.

A system that turns your authority into commercial conversations, without depending solely on human effort.

In essence:

Building the system Ubimaster needs to unlock the opportunities slipping through the cracks today.

  1. What I want you achieve

What I want for you with this project is simple: a digital foundation capable of generating business, not just empty presence. Today, Ubimaster depends almost entirely on outbound and personal relationships—and that limits scalability, consumes resources, and exposes the company to slower commercial cycles.


I want your website to become an asset that works for you—capable of turning sporadic visits from events, recommendations, or internal searches into real business conversations. A website that clearly communicates your value, removes friction, and conveys the strength expected by decision-makers in banking, insurance, and telco.


I want SEO and marketing efforts to start generating returns from day one—not in six months—because the structure will be designed to convert, generate pipeline, and translate traffic into revenue. In other words, every euro and every hour invested will have direction, traceability, and purpose.


And above all, I want Ubimaster to have a system, not a collection of isolated actions: a clear framework for growth, a narrative that resonates with your ICP, a funnel designed to close more conversations, and a measurement foundation that enables controlled, risk-free decision-making.


In summary:


  • More pipeline with the same resources

  • Less dependence on outbound

  • A digital structure capable of scaling efficiently and predictably

  1. How we'll do it

To achieve all of this, we’ll apply the ARR Growth System with one very clear objective: to build the foundation that enables Ubimaster to generate more conversations, more pipeline, and more revenue—without relying solely on outbound.

Over these 8 weeks, we are not “redesigning a website.”
We are building the commercial digital infrastructure that will support your growth.

During this period, I will build:

  • The conversion system that turns your current traffic and outbound presence into more demos and trials

  • The messaging foundation that increases credibility and moves users toward action

  • Vertical-specific narrative crafted for decision-makers

  • The measurement system, to understand what generates pipeline and what doesn’t from day one

For Ubimaster, the ARR Growth System will look like this:

ARR Conversion System Design

We will design the digital journey that will connect each visit with a potential meeting, even before you have any traffic. This allows you to have absolute clarity about what should happen at each stage (visitor → interest → meeting → customer) and avoid improvisation when SEO starts to take effect.

The real benefit is that, from the outset, Ubimaster will have a funnel designed to generate business, not to have traffic that does not generate revenue; a system that reduces friction, improves the quality of conversation, and facilitates growth without relying solely on outbound.

Measurement System Oriented Toward Performance

We will prepare the entire measurement foundation so that when SEO and marketing start generating traffic, you’ll clearly know:

  • which messages lead to meetings,

  • which pages convert,

  • which vertical responds better,

  • and where value is being lost.

This is not about tagging—it’s about ensuring every euro invested in growth has traceability, that future decisions are based on data—not intuition—and that Ubimaster avoids the biggest risk in digital growth: driving traffic without being able to convert it or understand why.

In short, we’ll build the system that enables you to multiply return, reduce risk, and scale with control.

Conversion-Driven Web Architecture

We’ll structure the website so it stops being a digital brochure and starts functioning as a pipeline-generating system: purposeful pages, logical sequencing, clear CTAs, and navigational routes designed to move users forward.


This not only improves experience, it eliminates the hidden cost of lost opportunities caused by unclear communication. This ensures every visit has a clear path toward conversion and that your commercial effort isn’t wasted on a website that doesn’t support it.

Growth Console

All strategy centralized in one space: messaging, ICPs, website structure, CTAs, roadmap, priorities, and the measurement foundation. This prevents fragmentation, accelerates decision-making, and keeps SEO, marketing, and sales aligned under the same direction.

The benefit is clear: control, order, and a strategic framework that ensures coherence across all digital decisions.

Narrative and Messaging That Sell

I’ll transform your value into a clear, credible, decision-maker-oriented narrative.
This is not about “writing better”—it’s about removing confusion, building trust, and positioning Ubimaster as the strong, strategic solution your verticals expect.

This translates into higher reply rates, stronger conversations, and a brand that inspires confidence from the first interaction.

Implementation Roadmap

We’ll define a plan that coordinates SEO efforts with the structure of the new website to avoid rework, duplicated efforts, and wasted time. This ensures that when Clara starts generating traffic, the website is already ready to capture and convert it.

For leadership, this means operational efficiency, lower implementation costs, and faster return with zero friction across teams.

  1. Extras

I’ll analyze how three direct or indirect competitors communicate and convert, identifying which levers already work in the market and which Ubimaster has yet to activate. This isn't analysis for curiosity—it’s a direct way to accelerate decisions, avoid mistakes, and learn from the market without paying its cost.

The benefit for leadership is immediate: Seeing from the outside what is invisible from the inside, and identifying opportunities that directly impact acquisition.

  1. Guarantees

Speed Guarantee

If in the first two weeks you don’t see clarity and real progress, you can stop the project with no commitment—and I refund 100%.

Results Guarantee

If at the end you feel the structure, messaging, or roadmap don’t meet the agreed standard, I revise and adjust everything at no additional cost until you’re fully satisfied.

  1. Economic Impact Potencial

Even with low traffic today, the real cost lies in the fact that each visit has high economic value—and right now it generates nothing. With clear structure, aligned messaging, and a conversion-ready journey, even one additional conversation per month can translate into: €5,000–€20,000 in new pipeline without increasing acquisition spend or relying on more outbound.

The benefit is not in attracting more people (though that will happen), but in converting better what you already have: event contacts, word-of-mouth, and direct searches from decision-makers. Today, those opportunities dissolve due to lack of narrative clarity and structure. After the ARR Growth System, every interaction will have direction and a path toward a meeting.

And when SEO starts working and traffic grows, your website will already be built to convert—not just inform.
This means every future investment (SEO, content, campaigns, partnerships) will have a significantly higher ROI, because it lands on a system designed to turn interest into business.

In summary:

  • More pipeline with the same effort

  • Less dependence on outbound

  • A digital foundation capable of multiplying return as traffic grows

It’s an economic impact that compounds over time—and Ubimaster begins capturing it from month one.

New Pipeline

5.000€-20.000€

  1. How we'll work together

My way of working is not that of an external supplier or an agency that hands over documents and disappears. I work side-by-side with your team—especially with you, Clara—integrating into your workflow to ensure everything moves forward with clarity, speed, and a strong commercial focus.

1. Direct collaboration with you, Clara

You and I will be aligned every single week.
Expect ongoing communication, quick reviews, and shared decision-making.

My role is to support you, remove mental load, and guide the strategic direction of the project so you don’t have to carry it alone.

You bring context and internal knowledge.
I bring structure, clarity, and direction.
We move through every step together.

2. Real involvement, not occasional input

Every week you’ll see tangible progress, clear deliverables, and strategic decisions moving forward.

I’ll be present throughout the entire project to ensure that:

  • you never feel stuck,

  • the HubSpot agency has clear direction,

  • SEO progresses on a solid foundation,

  • and leadership stays aligned without friction.

You won’t feel like you’re “outsourcing” work.
You’ll feel like you have a strategic sparring partner walking alongside you.

3. Integration into your operations — not running in parallel

My work adapts to your timelines, your website, your agency, and your SEO efforts.
Nothing happens in parallel or in conflict: everything fits into one unified plan, which I lead together with you.


4. You will always know what we’re doing, why we’re doing it, and what impact it has


Nothing ambiguous. Nothing vague. I give you complete clarity:

  • what has been completed,

  • what we are focusing on this week,

  • what impact it has on pipeline,

  • and what we need to validate next.

This gives you full control without operational burden.

My way of working is not that of an external supplier or an agency that hands over documents and disappears. I work side-by-side with your team—especially with you, Clara—integrating into your workflow to ensure everything moves forward with clarity, speed, and a strong commercial focus.

1. Direct collaboration with you, Clara

You and I will be aligned every single week.
Expect ongoing communication, quick reviews, and shared decision-making.

My role is to support you, remove mental load, and guide the strategic direction of the project so you don’t have to carry it alone.

You bring context and internal knowledge.
I bring structure, clarity, and direction.
We move through every step together.

2. Real involvement, not occasional input

Every week you’ll see tangible progress, clear deliverables, and strategic decisions moving forward.

I’ll be present throughout the entire project to ensure that:

  • you never feel stuck,

  • the HubSpot agency has clear direction,

  • SEO progresses on a solid foundation,

  • and leadership stays aligned without friction.

You won’t feel like you’re “outsourcing” work.
You’ll feel like you have a strategic sparring partner walking alongside you.

3. Integration into your operations — not running in parallel

My work adapts to your timelines, your website, your agency, and your SEO efforts.
Nothing happens in parallel or in conflict: everything fits into one unified plan, which I lead together with you.


4. You will always know what we’re doing, why we’re doing it, and what impact it has


Nothing ambiguous. Nothing vague. I give you complete clarity:

  • what has been completed,

  • what we are focusing on this week,

  • what impact it has on pipeline,

  • and what we need to validate next.

This gives you full control without operational burden.

  1. Why work with me instead of handling this internally

In every SaaS company, there’s one common factor: costs.

Let’s be honest—if a company can avoid an expense, it will. No one wants to drain budget unnecessarily.
But this proposal is not a cost. It’s an investment.

Here’s why:

  1. The cost of doing this internally is significantly higher

To achieve the same level of results internally, you would need at minimum:

  • a senior product/marketing profile in Spain,

  • another in Germany,

  • analytical support,

  • and someone capable of defining narrative, structure, and conversion.

The total cost in salaries alone would easily range between €80k–€140k per year, plus onboarding, internal coordination, overhead, and the risk of turnover.

My work replaces that need without adding fixed structure or recurring cost.

  1. The cost of not doing this with me multiplies over time

Any mistake made now in narrative, structure, or conversion leads to:

  • rewriting content,

  • rebuilding pages,

  • losing high-value opportunities,

  • and multiplying costs over the next 6–12 months.

I prevent that scenario by aligning everything correctly from day one—across both Spain and Germany.

  1. I’m not an agency or an external vendor

I work directly with Clara and with leadership as an extension of your team, fully aligned with your goals and outcomes. There’s an important difference: an internal employee can afford to simply “deliver.” I can’t. I depend on results and recommendations.


My incentive is that you see real, fast, tangible impact—from the very first month.
If I don’t deliver value, I don’t earn my place.

In every SaaS company, there’s one common factor: costs.

Let’s be honest—if a company can avoid an expense, it will. No one wants to drain budget unnecessarily.
But this proposal is not a cost. It’s an investment.

Here’s why:

  1. The cost of doing this internally is significantly higher

To achieve the same level of results internally, you would need at minimum:

  • a senior product/marketing profile in Spain,

  • another in Germany,

  • analytical support,

  • and someone capable of defining narrative, structure, and conversion.

The total cost in salaries alone would easily range between €80k–€140k per year, plus onboarding, internal coordination, overhead, and the risk of turnover.

My work replaces that need without adding fixed structure or recurring cost.

  1. The cost of not doing this with me multiplies over time

Any mistake made now in narrative, structure, or conversion leads to:

  • rewriting content,

  • rebuilding pages,

  • losing high-value opportunities,

  • and multiplying costs over the next 6–12 months.

I prevent that scenario by aligning everything correctly from day one—across both Spain and Germany.

  1. I’m not an agency or an external vendor

I work directly with Clara and with leadership as an extension of your team, fully aligned with your goals and outcomes. There’s an important difference: an internal employee can afford to simply “deliver.” I can’t. I depend on results and recommendations.


My incentive is that you see real, fast, tangible impact—from the very first month.
If I don’t deliver value, I don’t earn my place.

  1. Recap Express

To give you a clear and simple overview of the project, here is a summary at a glance:

Conversion system designed to generate business

Measurement system built for return

Web architecture engineered to translate traffic into demos and trials

Growth Console

SEO-aligned roadmap to accelerate return

Clear narrative for every vertical

Bechmark of 3 competitors

  1. Investment

6.000€

Payment

100% upfront

Duration

8 weeks

Mode

100% Remote

Time required

2-3h weekly

  1. Frequently Asked Questions

1. What if we don’t see impact quickly?

The structure of the project is designed to prevent that scenario. In the first two weeks, you will see a direct change in your ability to generate business: a narrative that turns interest into conversations, messaging that increases credibility across your verticals, a funnel that drives more demos, and a structure that accelerates how leads move into pipeline and revenue. And to keep risk at zero: If those two weeks don’t deliver the impact you expect, I refund 100% of the investment.

1. What if we don’t see impact quickly?

The structure of the project is designed to prevent that scenario. In the first two weeks, you will see a direct change in your ability to generate business: a narrative that turns interest into conversations, messaging that increases credibility across your verticals, a funnel that drives more demos, and a structure that accelerates how leads move into pipeline and revenue. And to keep risk at zero: If those two weeks don’t deliver the impact you expect, I refund 100% of the investment.

2. Do we really need this if we don’t have traffic yet?

2. Do we really need this if we don’t have traffic yet?

3. What happens after the 8 weeks?

3. What happens after the 8 weeks?

4. Does this replace SEO’s work?

4. Does this replace SEO’s work?

5. How do we know this works for a B2B SaaS like ours?

5. How do we know this works for a B2B SaaS like ours?

6. What risk do we run if we wait?

6. What risk do we run if we wait?

7. If you have everything ready and the HubSpot agency has done the cleanup, would you also get involved in the website structure?

7. If you have everything ready and the HubSpot agency has done the cleanup, would you also get involved in the website structure?

8. Can we work intermittently?

8. Can we work intermittently?

9. Does this also apply to Germany?

9. Does this also apply to Germany?

Contenidos

  1. What I want you achieve

  1. How we'll do it

  1. Extras

  1. Guarantees

  1. Economic Impact Potencial

  1. How we'll work together

  1. Why work with me instead of handling this internally

  1. Recap express

  1. Investment

  1. Frequently Asked Questions

Made by Adrian Herreros

Don't click here if you don't want to unlock +5k-20k pipeline

Don't click here if you don't want to unlock +5k-20k pipeline