Ubimaster
Growth Console
Funnel
Activation and Trial
Academy
Activation and Friction in Trial
Analysis of the journey from signup to value delivered
Time to Activation (TTA)
1,9 days
+5.2%
vs. last month
% Active Users
15%
+5.2%
vs. last month
Average nº of sessions per user
60
+5.2%
vs. last month
Funnel
Friction Score
High
32%
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Funnel
Principal Drop-off
Onboarding step with highest dropout rate
Configuration
The “Invite team” step causes 40% abandonment → optimize onboarding.
Quick interpretation
Insight
Impact
15% of users achieve the value of the product in less than 2 days, but 32% become frustrated before activating it.
Simplify the initial onboarding and show the “Aha moment” before the second login.
+45k ARR
Only 18% of users try the AI Planner during the trial, but those who do convert 4 times faster.
Highlight this feature during onboarding (CTA + immediate value message).
+2k ARR
35% of users abandon the process at the “Integrate with Slack” step.
Create a version without mandatory integration or add a contextual video tutorial.
+28k ARR